Decision-makers are often unreachable and screen out interruptions and unwanted approaches from salespeople.
Your sales team could identify and curate high impact content and create emails that resonate with your buyers and get opened?
Marketers send thousands and salespeople send hundreds of emails on a weekly basis, but open rates are abysmal.
You could track the effectiveness of content so that all sellers could leverage the content with the highest opens and click throughs?
Attracting buyers' attention is more difficult than ever as buyers are inundated with information.
You could build a relationship of trust over time through the quality of the content you send to buyers?
The Enableocity “Using Content to Sell Workshop” teaches salespeople what types of content are most effective in engaging buyers. Salespeople learn what content to use as the sales cycle progresses and they understand how and what type of content top-sellers consume during the sales cycle.
During the workshop salespeople will identify content relevant to a target buyer in a prospective target account. They will craft an email using curated content, create a headline that is likely to get opened and include a call-to-action. When all emails have been edited and are ready, salespeople will compete for a prize for the “first open” and first “click-through”. This is a fun learning exercise that will improve the effectiveness of email engagement.
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