Buyers tune out product pitches and tune-in to how peers are using their products and the value they get from it.
The entire sales team was able to easily access win stories about the buyer, their struggle and how they triumphed?
Today, most customer stories are exercises in “chest-pounding” about how great the product is and buyers ignore them
ALL sellers get certified on telling at least one customer win story using the “Hero’s Journey” format role-play?
Why the customer bought, the challenges they had to overcome and their lightbulb moment are unknown.
All salespeople and SE’s could easily find and effectively use Win stories, by product, by industry, by buyer-persona, and competitor?
The “Hero’s Journey” is mankind’s original storytelling framework and great salespeople use it unconsciously when engaging customers and creating buyer vision.
Enableocity will help create a storytelling culture by working with your sellers to capture the buyer’s Hero Journey story for every new-name logo sales win. We’ll interview your sellers and craft compelling, brand-compliant, 1-page Win Stories for internal or external use. These stories are indexed and easily accessible in an online portal, mobile app, or email widget for easy access and reuse.
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