Most sales decks are far too long, with each slide overflowing with content.
Your sellers had the perfect, 10-15 slide sales pitch, each slide with the right mix of text and visuals that really resonate?
Typical sales pitches are way too product-focused and lack a narrative quality that resonates with buyers.
The pitch is focused on customer challenges, your unique differentiation, proof, and actionable next steps – not products and features?
Poorly-created, overloaded pitches are too difficult to deliver by most reps and therefore constantly altered, diluting the message.
ALL sellers are more than capable of delivering the pitch, and are certified to deliver it?
By now there’s broad agreement within the Sales Enablement community as to what makes a good B2B sales pitch; stay light on content, focus on visuals, incorporate a strong narrative power, put the focus on the buyer’s journey, rely on proven success, include actionable next steps, and so forth.
The key is executing the design efficiently and then providing a sales certification framework that ensures all sellers can competently deliver the pitch in a simulated sales call scenario.
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