(Cambridge, England) Advanced Marketing Concepts Ltd, principals, Robin Russell and Mark Gibson have achieved certification in Hubspot’s Inbound Marketing University program.
Inbound Marketing refers to marketing strategies in which consumers choose to learn more about you by conducting keyword searches online, opting into your email newsletters, watching your videos, listening to your podcasts, subscribing to your RSS feed, downloading your case studies, visiting your social network or commenting on your blog. Capturing interest at the time a search is conducted means a business can offer their product or service at the right time, when it is needed.
"Businesses across all industry sectors are redirecting marketing budgets away from traditional marketing strategies (print/media advertising, trade shows and direct mail) and moving toward more measurable and effective inbound marketing strategies", commented Ms Russell. "Reducing marketing costs and increasing marketing effectiveness is a high priority for our clients. Inbound Marketing implementation using Hubspot is producing exciting results for our clients".
HubSpot is the driving force behind Inbound Marketing University, which included a diverse faculty of thought leaders in each of the inbound marketing category areas including; -
- Social Media and Community Building: Chris Brogan (New Marketing Labs)
- Inbound Lead nurturing: Brian Carroll (InTouch)
- Blogging for Business: Mack Collier & Ann Handley (MarketingProfs)
- Search Engine Rankings: Rand Fishkin (SEOmoz)
- E-Mail Marketing: Eric Groves (Constant Contact)
- Landing Page Best Practices: Jeanne Hopkins (MarketingExperiments)
- SEO Crash Course: Lee Odden (Top Rank Online Marketing)
- New Rules of Marketing: David Meerman Scott (New Rules of Marketing & PR)
- Web Analytics: Marshall Sponder (Monster.com)
- Using Facebook for Business: Elyse Tager (Silicon Valley AMA)
- Inbound Marketing Review: Mike Volpe (HubSpot)
"Inbound marketing university is a great learning experience for anyone in marketing interested in increasing their inbound marketing effectivenes" states Mark Gibson.
About Advanced Marketing Concepts, Ltd.
Advanced Marketing Concepts , delivers and implements full-cycle sales and marketing performance improvement. Services include sales and marketing messaging alignment, inbound marketing implementation using Hubspot.com, value-created (consultative) sales training and performance support in a blended learning solution. Admarco is based in the UK with partners in the US, Australia, and EMEA.
Additional information about Advanced Marketing Concepts Ltd, a leader in Sales and Marketing Performance Improvement, is available at www.admarco.net
Director Advanced Marketing Concepts, Ltd.