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(Cambridge, England)  Mark Gibson of Advanced Marketing Concepts, a leader in Sales and Marketing Performance Improvement, announced today a new US based partner. CSO Insights, a research firm that specializes in measuring the effectiveness of today's sales and marketing organizations, benchmarking challenges these companies are facing and how they are leveraging people, process, technology and knowledge to address these issues successfully.

CSO Insights 

CSO Insights' annual Sales Performance Optimization report surveys over 1,800 companies to identify and analyze the challenges impacting sales performance today, their clients span multiple industries and include such firms as 3M, GE Capital, Great West Life, Federal Express, IBM, Accenture, StorageTek, Xilinx, Hewlett Packard, McKesson, Unocal, Cessna, Bell South, Vishey Electronics, and Intel. (http://www.csoinsights.com/)


"We are very pleased to work with Barry Trailer and the CSO Insights team. Their highly relevent report examines how these organizations address sales and marketing performance issues successfully. The report includes best practices on optimizing lead generation, selling value, avoiding discounting, new sales rep ramp, and forecasting accuracy", commented Robin Russell, AMC Director .
About Barry Trailer
Barry Trailer, a Partner with CSO Insights, with more than twenty-five years of professional selling experience, is an expert on sales processes and methodologies for complex business-to-business environments. Most recently, Barry was president of the GoldMine Division of FrontRange Solutions. Prior to that, he held other senior positions at FrontRange Solutions including Vice President of Strategic Initiatives and Vice President of North American Sales for GoldMine Software Corporation (prior to corporate name change to FrontRange Solutions).
About Advanced Marketing Concepts, Ltd.
Advanced Marketing Concepts , provides the cornerstone for continuous improvement for sales and marketing.  Admarco delivers and implements sales and marketing messaging alignment, inbound marketing consulting, consultative sales training and performance support in a blended learning solution.  Admarco is based in the UK with partners in the US, Australia, and EMEA.
Additional information about Advanced Marketing Concepts, Ltd, a leader in Sales and Marketing Performance Improvement, is available at www.admarco.net

Contact:
Mark Gibson
Director
Advanced Marketing Concepts, Ltd.
+44 7961081082
markg@admarco.net
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