Prospecting Academy

Challenge

SDRs an Account Executives are recycling old leads & contacts in the CRM instead of identifying new titles at target accounts.

What if...

All SDRs and Account Executives knew the basics of Targeted Account Penetration to quickly identify the right titles at target accounts?

Challenge

Generic emails are sent to hundreds or even thousands of contacts at a time without any research or personalization.

What if...

All outbound communications was personalized,  built from in-depth research using various tools?

Challenge

1st calls are not executed in a polished and professional way, leaning to huge lost opportunity and damage to the brand.

What if...

Everyone is certified on how to properly execute the 1st call flawlessly every time, including precision follow-up?

More "at-Bats" with Better Titles

Enableocity Prospecting Academy is a hands-on workshop that can be implemented in-person or remotely in 2-hour sessions over a 1-2 week period.  The program combines pre-recorded, online learning modules with live calling and group presentations. Teams of SDRs, Inside Reps, and even Account Executives participate in teams in this exciting and motivating “Amazing Race”-style competition format.  The focus is on:

  • Having a hunting mindset
  • Understanding tools & SFDC reports
  • Call openers
  • Objection handlers
  • Competitive trap setting
  • Call wrap techniques
  • Follow-up

This program Leverages call recording, analytics, and an in-depth feedback and coaching model to ensure best practices are adhered to.  Each participant engages in multiple Zoom recorded calls in a tournament-style competition to make it fun and engaging.

Once implemented as designed, the Prospecting Academy can lead to:

  • Higher MQL conversion rates
  • Overall increased pipeline
  • Higher numbers of new logo acquisition
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