Providing the right enablement elements for a new product is overlooked or done at the last minute, impacting qualify and effectiveness.
The entire sales team was armed and educated about new products in a timely fashion?
Today, product launch enablement is limited to a simple data sheet sent out to sales.
An entire arsenal of tools and content are available, including outbound communications, objection handlers, and key qualification questions?
It’s difficult to measure whether the field is truly internalizing the new product content or message.
ALL sellers get certified on new product pitch elements and role-play scenarios?
New product launches, acquisitions, other major updates to GTM require in-depth but also timely enablement activities.
Enableocity can be that helping hand to even the largest sales enablement and marketing teams to build out the Enablement BOM (bill of materials) for a new product launch and go the extra step to make sure all sellers go through a targeted sales certification to make sure everyone is up to speed.
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