3 min read

The Challenger Customer - Book Review

By Mark Gibson on Mon, Nov 16, 2015

Long awaited and an even more useful book for sales enablement and marketing professionals than The Challenger Sale.

The Challenger Customer, Selling to the hidden influencers who can multiply your results” is a “must-read” for all B2B marketing, sales and sales enablement professionals.

Topics: the challenger sale the challenger customer