I now make best efforts to respond to an inbound leads inside 5 minutes of receiving it. So far I have been able to reach 80% of contacts directly on the phone if I call within the first 10 minutes. I'm having at least an order of magnitude more constructive conversations with prospective customers than using my prior approach.
I wrote two blogs on this subject in the past week: -
eatured on the HubSpot Website.
The other, Responsiveness and the Dawn of a New Era in Sales Enablement featured on the WittyParrot site.
If you are interested in your team speaking with more leads to initiate more conversations and to improve the number of qualified leads in your pipeline, then I recommend reading both articles.
In the meantime you may find our Building Highly Responsive Sales Teams eBook of value.