Enableocity sales enablement-as-a-service Blog



3 min read

The Icarus Deception - Book Review

By Mark Gibson on Tue, Aug 27, 2013

I recently d ownloaded Seth Godin's “The Icarus Deception” on Audible as my work habits have changed and I have a couple of 90 minute commutes every week. I consider it a real plus in the audio version that Seth reads it himself. 

Seth Godin is a visionary with a powerful message for anyone who will listen. 
"Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. 
Godin shows us how it’s possible and convinces us why it’s essential." excerpted from the Amazon page.

I’ve been a Seth Godin fan since reading Permission Marketing about 10 years ago.  His blog email is one of the few emails that I anticipate and read every morning. 

I have often wondered if Seth has a team of geniuses writing on his blog as it is an endless stream of amazing insight that almost always caused me to think. I was recently advised by people who know him, that it’s just him writing it. He gets out of bed every morning and writes whatever comes into his head. If you don’t already get his blog email, you can subscribe here.
Topics: seth godin icarus deception do the work
4 min read

A Guide to Becoming a Sales and Marketing Linchpin

By Mark Gibson on Tue, Jun 22, 2010

I loved Seth Godin's latest book Linchpin, but Linchpin is not for everyone.  There is a certain percentage of the population that doesn't want change; hates the concept of personal development - especially when it comes to them, is not interested in new ideas and prefers to pretend like Candide in Voltaire's novel by the same name that - "all must really be for the best and that hard work, from day to day is what life is about."

Topics: sales performance seth godin