Sales and Marketing Performance Blog

The Icarus Deception - Book Review

Posted by Mark Gibson on Tue, Aug 27, 2013

I recently d ownloaded Seth Godin's “The Icarus Deception” on Audible as my work habits have changed and I have a couple of 90 minute commutes every week. I consider it a real plus in the audio version that Seth reads it himself. 

Seth Godin is a visionary with a powerful message for anyone who will listen. 
"Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. 
Godin shows us how it’s possible and convinces us why it’s essential." excerpted from the Amazon page.

I’ve been a Seth Godin fan since reading Permission Marketing about 10 years ago.  His blog email is one of the few emails that I anticipate and read every morning. 

I have often wondered if Seth has a team of geniuses writing on his blog as it is an endless stream of amazing insight that almost always caused me to think. I was recently advised by people who know him, that it’s just him writing it. He gets out of bed every morning and writes whatever comes into his head. If you don’t already get his blog email, you can subscribe here.
Read More

Topics: seth godin, icarus deception, do the work

    Subscribe to Our Blog

    The B2B Buying Process Sales Guide 

    The B2B Buying Process; why you need to understand it and how to facilitate transitions with the buyer through the process.


    Click on the image or on this link to download the B2B Buying Process Sales Guide

    Selling Disruptive Technology?

    Get the new eBook update from the authors of "Why Killer Products don't Sell"


    This new 20 page eBook is a primer for entrepreneurs, executives and investors in early stage technology companies. 

    Sales and Marketing Alignment eBook

    SMA eBook iconSalespeople are struggling to effectively engage buyers across the buying cycle from after they say hello. This eBook explores messaging alignment principles and uses a new content delivery platform to assist in the message capture and delivery process.

    The Quick and the Dead

    An inbound lead is as cold as a mother-in-law's kiss after 1 hour.
    Responsiveness is the new competitive advantage in selling. Download the WittyParrot eBook to learn how.

    speed in sales

    Connect on Social Media

    Popular posts