Enableocity sales enablement-as-a-service Blog



CSO Insights is a specialist research firm benchmarking the challenges faced by today's sales and marketing organizations. CSO Insights tracks the trends in the use of people, process, technology and knowledge to improve sales performance. 

Research is their core business. Each year, they survey thousands of Chief Sales Officers to learn the challenges they see as most critical. 

Last year I invited sales managers and business owners to participate in CSO Insights 2012 Sales Performance Optimization Survey and the pool of respondents of more than 2000 sales executives provided an extremely insightful and valuable set of benchmarks for companies in different industries. 
cso insights logo“Anyone looking for key trends and advice around Sales Performance Optimization should reach out to Jim Dickie and Barry Trailer at CSO Insights. Both have a wealth of knowledge and experience in this area.” -George Roberts, Partner, OpenView Partners, Venture Capital
The survey itself is completely confidential and takes about 15-20 minutes and you and your company can remain anonymous if desired. 

In return for completing the survey, you will receive a complimentary copy of the survey (retail value $795) in late January or early February next year. As an added bonus, you will receive an instant download of the 2012 Key Trends topical report that summarizes the survey findings.

The survey is divided into the following areas:
  1. Key trends in 2013
  2. Hiring and Compensation
  3. Sales Cycle
  4. Sales Strategy
  5. Sales Execution
  6. Sales Process
  7. Account Management
  8. Sales Management
  9. Core CRM
  10. CRM 2.0
  11. Sales and Marketing Alignment
  12. Going Forward.
If you are in marketing, please bring this survey to the attention of the sales leader in your company. 
I'll take the survey!
I'll take the survey