According to a CSO Insights survey on "Optimizing Sales Performance with Consistent Message Management", companies that are world-class at integrating sales and marketing messaging around the customer;
- Outdistance others in quota achievement by 25%,
- Experience win-rates 20% higher than average sales forces
- Are 3X more successful in proposals closing to a sale
Is your sales team competent in qualifying out of deals you cannot win and closing >70% of qualified opportunities?
Are you consistently exceeding sales targets?
Would it be of value to your company if new sales hires were fully productive 3 months earlier than currently?
An effective sales process which integrates aligned sales and marketing messaging, "Sales 2.0" tools and best-practices sales training, will help prepare every business to survive and thrive in any economic climate.