Sales and Marketing Performance Blog

Content is your Product - Marketing Content Capture & Reuse - Webinar

Posted by Mark Gibson on Mon, Dec 02, 2013

Content is your product, the lifeblood of your organization, yet the core components used to create it are often either kicked around like trash or locked up where it cannot be shared. 

When up to 70% of content created by B2B marketing teams is never utilized by salespeople who waste up to 15 hours per week searching for and creating their own, isn't it time to look for new approaches?

Despite massive investment in sales enablement, buyers rate 9 out of 10 meetings with salespeople a waste of time. Salespeople are still struggling to engage buyers and articulate their value proposition in a way that sets them apart from competitors. (Forrester Research).

Sales and Marketing Messaging Alignment, Enrichment, Enablement

Disruptive innovation and proven sales and marketing alignment methods are breaking down sales and marketing silos that contribute to the above conditions. 

If you want to create a core value proposition that clearly captures your differentiation and to reuse it consistently across the company in your sales conversations and marketing messaging then please join us for our Webinar on Thursday 5th Dec. at 11.00AM PST.

In the Webinar we will discuss:
  • How to create and structure a value proposition aligned with buyer needs,
  • How to adapt and reuse value proposition content components to create website content, brand messaging, sales-ready messaging and customer-service conversations.
  • How WittyParrot, an intelligent content delivery platform, is used to create, manage and deliver the right content to create consistent communication and competitive advantage in the hands of marketers and salespeople.
Join us on Thursday 5th Dec. at 11.00AM PST for our Sales & Marketing Messaging Content Capture and Re-use Webinar.
Align Sales & Marketing Messages - Webinar

Topics: sales & marketing alignment, content reuse

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