Customer Win Story Design

Challenge

Buyers tune out product pitches and tune-in to how peers are using their products and the value they get from them.

What if...

The entire sales team could easily access win stories about various buyers, their struggle and how they triumphed?

Challenge

Most customer stories are exercises in “chest-pounding” about how great the product is and buyers ignore them.

What if...

ALL sellers get certified on telling at least one  customer win story using the “Hero’s Journey” format in role-play?

Challenge

Why the customer bought, the challenges they had to overcome and their lightbulb moment are unknown.

What if...

All sellers & SE’s could easily find & effectively use Win stories, by product, by industry, by buyer-persona, & competitor?

Buyers Connect with Stories

The “Hero’s Journey” is mankind’s original storytelling framework and great salespeople use it unconsciously when engaging customers and creating buyer vision.

Enableocity will help create a storytelling culture by working with your sellers to capture the buyer’s Hero Journey story for every new-name logo sales win. 

We’ll interview your sellers and craft compelling, brand-compliant, 1-page Win Stories for internal or external use. These stories are indexed and easily accessible in an online portal, mobile app, or email widget for easy access and reuse.

Sellers can be optionally certified on their ability to use the Win Stories situationally in front of buyers

 

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