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Top 3 Challenges in SDR Qualification

By Mark Gibson on Apr 20, 2020 1:01:13 PM

The Sales Development Representative (SDR/BDR) is central to successful lead generation in leading B2B companies, yet a lack of a repeatable framework and objective qualification criteria impacts performance, creates confusion, mistrust, and waste. This article explores the top SDR team challenges as well as the issues around lead qualification and hand-off

Topics: qualification #leadhandoff SDR