Enableocity sales enablement-as-a-service Blog



6 min read

How to Enable Speed to Customer and Accelerate Revenue?

By Mark Gibson on Sep 16, 2020 1:33:43 PM

Speed-to-customer for new B2B product announcements or new capabilities for existing products is a thorny problem in the best of times. In a world transformed, where working from home is the new norm and virtual selling is the standard, it is exacerbated.

Topics: sales enablement #playbook factory sales playbooks product launch
11 min read

How to Overcome Post-merger Go-to-Market- Challenges

By Mark Gibson on Aug 4, 2020 6:03:15 PM

Mergers and acquisitions hold promise for owners and investors of combinatorial synergies to reduce costs, increase profit, extend market and product coverage, as well as accelerate innovation.

2020 has been a banner year for mergers and acquisitions, with 5500 deals so far. This record volume may be partially due to the Covid-19 outbreak forcing the liquidation or disposal of underperforming non-core or struggling investments. However, mergers come with a great deal of risk as reflected in failure rates that are reported to be between 40% and 70%.

Despite best-laid plans and executive oversight, human factors present the greatest risk and sales-force integration is the toughest merger issue to overcome. 

Topics: sales enablement b2b buying process sales playbooks talent enablement
3 min read

Rob Jeppsen Sales Leadership Podcast with Corey Sommers

By Mark Gibson on Apr 23, 2020 11:39:55 AM

Corey Sommers, Enableocity CEO is interviewed by Rob Jeppsen in the Xvoyant Sales Leadership Podcast Series, sponsored by Outreach.io.

Topics: sales enablement sales effectiveness #xvoyant
6 min read

How to Qualify Buyer Intent from Initial Conversations

By Mark Gibson on Mar 11, 2020 9:13:57 AM

B2B Selling process is the subject of countless books, yet basic qualification of opportunities is still problematic. As a result, precious marketing, technical and sales resources are wasted on weeks and months-long evaluations for prospects who will never buy. What if your sales team was 90% accurate in qualifying prospects, what would that do for your win-rate and forecasting accuracy?

Topics: sales enablement cunsultative selling sales effectiveness
3 min read

Mark Gibson joins Enableocity as CMO and Partner

By Mark Gibson on Mar 5, 2020 8:00:00 AM

San Jose, CA, March 06, 2020 --(PR.com)--  Sales Enablement-as-a-Service (SEaaS) provider Enableocity announces that Mark Gibson, formerly of Advanced Marketing Concepts (Admarco.net) will join as Chief Marketing Officer and General Partner.

Topics: inbound marketing sales enablement
2 min read

How to Improve Remote Selling Outcomes

By Corey Sommers on Mar 4, 2020 12:00:30 PM

Remote Selling has Never Been More Relevant

We’ve seen the headlines about cancelled trade shows and sales meetings. Is this the new reality or a temporary panic? It really doesn’t matter because the concept of remote selling has been gaining traction over the last couple of years with the advent of truly viable video conferencing services. Remote selling makes total sense when done correctly. Buyers also appreciate the ease of joining a remote session compared to reserving conference room space and other logistics for onsite meetings. But how can we improve remote selling outcomes and become more effective in using this medium?

HubSpot Video
Topics: sales enablement effective presentations video conferencing remote selling
2 min read

Enableocity Emerges from Stealth

By Mark Gibson on Feb 28, 2020 9:57:02 AM

SAN FRANCISCO, March 2, 2020 /PRNewswire/ -- Enableocity, a SF-Bay Area-based Sales Enablement-as-a-Services company emerges from stealth with strong domain-expertise, conversation frameworks, technology, and customers who are raving fans, to help B2B companies overcome an array of obstacles preventing sales growth.

Topics: sales enablement consultative sales training sales effectiveness onboarding