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3 min read

Do your salespeople communicate value?

By Mark Gibson on Apr 9, 2020 8:00:00 AM

I have been working in complex B2B sales enablement consulting and as a sales enablement practitioner for the past 16-years. Right from the first engagement where I rode-along on sales calls, to the conversation I had last week with a sales leader, a consistent problem persists: salespeople do not know how to effectively communicate value with buyers.

Topics: sales and marketing alignment marketing messaging commercial insight