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6 min read

How to Qualify Buyer Intent from Initial Conversations

By Mark Gibson on Mar 11, 2020 9:13:57 AM

B2B Selling process is the subject of countless books, yet basic qualification of opportunities is still problematic. As a result, precious marketing, technical and sales resources are wasted on weeks and months-long evaluations for prospects who will never buy. What if your sales team was 90% accurate in qualifying prospects, what would that do for your win-rate and forecasting accuracy?

Topics: sales enablement cunsultative selling sales effectiveness