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How To Use Analyst Reports to Engage Distracted Buyers

By Mark Gibson on Mar 17, 2020 11:34:33 AM

If your sales team is not using content like this to engage buyers they are missing a trick. Even if you are not in Cybersecurity, this article is instructive and comes with a proforma spark-email

The Mandiant M-Trends 2020 Report published last week is compulsory reading for cybersecurity professionals and salespeople selling into the cybersecurity market.

Topics: Content Curation sales effectiveness