IMPACT - the B2B Buying Process Presentation

Does your sales team truly know how your customers buy?


Can they answer questions buyers pose, that must be answered at each transition in the buying process?

Companies that exceed expectations in their understanding of the customer buying process:

  • experience higher win rates,
  • they lose less often and they
  • experience a 33% lower SaaS churn rate.

Companies with a formal sales process aligned to how customers buy experience a 14% higher quota achievement and revenue plan attainment.


This fast moving PowerPoint .pdf is 24 slides featuring notes pages with explanatory script.

Those interested in the Challenger Sale and disrupting status-quo thinking will find this presentation well worth their time to read and digest. It is a Challenger style presentation that reframes the B2B buying conversation and poses a new model for understanding buyer behavior.

Available for immediate download.